Tulsa’s Domestic Violence Intervention Services has done some rebranding.
The organization has dropped "Call Rape" from its name.
"We decided to brand ourselves as an umbrella organization because we help many types of abuse, including sexual assault, trafficking, domestic violence, stalking and dating violence," said spokeswoman Rachel Smith.
And the bold purple capital letters are gone from the logo. They've been replaced by lower-case letters in light blue. A green house dotting the "I" connects to a box of the same shade around them.
"It has a house or building in it, which is supposed to symbolize open doors, because we want our clients to know that we always have an open door for them," Smith said. "Then there's a box around the logo, which symbolizes the path that a victim might take when they come to DVIS."
The changes coincide with the opening of a new shelter and apartments this month.
"We're going from a 50-bed to an 80-bed shelter and a 13-unit apartment complex to a 20-unit complex," Smith said.
Public relations firm Saxum donated its services for the rebranding.
