Supporters of a state question to overhaul Oklahoma's liquor laws and allow the sale of strong, cold beer and wine in grocery and convenience stores are launching an effort to build support for the proposal.
Grocers, winery operators and convenience store operators are among those who kicked off the "Yes on 792" campaign Wednesday during a trade show in Oklahoma City.
The proposal on the ballot in November would make numerous changes to Oklahoma's alcohol laws, including extending the hours that retail liquor stores can be open.
Still, the measure is being fought by liquor store owners, who say it will result in the closure of hundreds of package stores across the state. They're launching a signature drive to get a competing proposal on the ballot.