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StudioTulsa
5:06 pm
Mon January 3, 2011

"Where Good Ideas Come From"

Tulsa, Oklahoma – On this installment of our show, we speak with bestselling author and new-media guru Steven Johnson about his latest book, "Where Good Ideas Come From: The Natural History of Innovation." As one critic, writing for Publishers Weekly, has noted of this fascinating volume: "Johnson . . . delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environmental fuel into seven broad 'patterns,' each packed with diverse . . . anecdotes that [he] synthesizes into a recipe for success. A section on 'slow hunches' captivates, taking readers from the FBI's work on 9/11 to Google's development of Google News. A section on error takes us through a litany of accidental innovations, including the one that eventually led to the invention of the computer. 'Being right keeps you in place,' Johnson reminds us. 'Being wrong forces us to explore.' It's eye-opening stuff. . . . Another mind-opening work from the author of 'Mind Wide Open.'"