The Latin Alternative Music Conference Preview

Jul 5, 2012
Originally published on July 17, 2012 12:36 pm

Every July, fans of Latin alternative music gather in New York for the Latin Alternative Music Conference (LAMC) to see and hear their favorite bands and maybe catch a peek at artists who will become big stars.

For the third year, Alt.Latino is packing our bags for a week of panel discussions, musical showcases, and opportunities to meet and greet bands and industry folks.

This week's show features some of the bands we look forward to seeing in New York. We are joined by Raul Campos, a DJ who hosts his own Latin alternative show for NPR member radio station KCRW in Santa Monica, Calif. Raul adds his own list of bands to see.

Not surprisingly, some of our selections dovetailed. For example, all three of us are excited to see Los Angeles' La Santa Cecilia, a group of extremely talented instrumentalists who surround lead vocalist Marisol Hernandez's gorgeous voice with a mix of Mexican tradition and urban modernity.

Alt.Latino co host Jasmine Garsd has Spanish-language hip-hop at the top of her must-see list. Jasmine says she can't wait for the big Friday-night show with Ana Tijoux and Calle 13 from Brooklyn. (This is the one LAMC show that everyone can take part in — NPR will offer a live audio stream of the show at

I'm on the lookout for bands or artists I've never heard of before. I scanned the list of LAMC performers and selected two bands about which I knew nothing: Profetas, from Colombia, and Paté de Fuá, from Mexico. I found their music on YouTube, and I'm keeping my fingers crossed that their live shows will be just as good.

There will be something for everyone at LAMC. We are certainly happy to suffer through hot, sweaty subway rides and crowded night clubs to find the best Latin alternative music from throughout Latin America, Spain and the U.S.

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