Dana Davis Rehm
Dana Davis Rehm is Senior Vice President for Marketing, Communications, and External Relations. In this role, Rehm creates and executes organization-wide strategies to communicate and market NPR's brand, programming, services, and accomplishments to key audiences, and grow the visibility of NPR and member stations as incomparable sources of news, talk, music, and entertainment.
Rehm brings more than two decades' experience in both public and commercial broadcasting to her role. Previously, she served as NPR Senior Vice President for Strategy and Partnerships, a role she held from October 2006 to January 2009. As the strategic planning officer for NPR, she was responsible for advancing the public service mission and leadership role of NPR in collaboration with the nation's 800-plus NPR Member radio stations. Rehm developed and led coalitions and alliances across public media, resulting in breakthrough collaborations within public radio in content creation, digital innovation, technology development, fundraising, and policy.
She joined NPR in 2001 as Vice President for Member and Program Services responsible for station relations, program marketing, multimedia promotion, fundraising support, and listener services. Rehm worked closely with station leadership including members of the NPR Board, regional organization presidents, and various station interest groups to foster collaboration, strategic thinking, and participative decision-making on issues facing the public radio system. In addition, Rehm spearheaded coalitions to restructure NPR's approach to major giving, strengthen stations' local journalism in partnership with NPR News, and develop HD Radio multicast program channels and the public radio system's pioneering efforts in new technology.
Rehm came to NPR from Wisconsin Public Radio, a leading statewide network of 26 stations based in Madison, WI. Rehm served as Director of Radio from 1998 to 2001, during which time the network achieved record levels of community support and audience service. Rehm was responsible for growing the program slate, introducing several national shows, and upgrading fundraising practices. She directed funding and building of four radio stations in historically un-served regions and crafted a strategy to fund and upgrade the network's entire physical plant.
From 1991 to 1998, Rehm served on the senior management team of NPR founding station KUOW/KCMU Radio, Seattle. She began as Director of Finance and Administration and was later named Assistant General Manager. During her tenure, KUOW and KCMU (now KEXP) experienced dramatic growth in audience and revenue; these achievements were attributed in part to KUOW's adoption of a news and information format and KCMU's power upgrade, changes that Rehm advanced. Rehm was part of the team recognized with the Corporation for Public Broadcasting "Local Radio Development Award for Innovation and Special Achievement" for creating the Public Radio Partnership, public radio's first successful collaborative underwriting project, which she later managed, and the CPB "Local Radio Development Award for Membership and Individual Support."
Before entering public radio, Rehm was controller for KJR/K-LITE Radio and the SuperSonics Radio Network, both in Seattle, and business manager for trade book company Madrona Publishers. Her experience also includes work in the bookselling, telecommunications, travel, and fashion trades.
Rehm has served on the boards of numerous public radio organizations, including the Public Radio Internet Station Alliance (now the Integrated Media Association) and the Development Exchange, public radio's fundraising organization. She is a former member of the board of directors of the World Affairs Council of Seattle.
Rehm graduated cum laude with a Bachelor of Arts in English literature from Seattle University.