Ninety-eight percent of medal winners that year wore the company's LZR Racer, a zip-sealed full-body suit that carried many top athletes — including Michael Phelps — to gold.
But after those games, the sport's international governing body changed the rules to outlaw the LZR by banning zippers and restricting mens' suit coverage from the navel to the knees. So Speedo went back to the drawing board and spent years developing what's now known as the Fastskin3 system.
It's WEEKENDS on ALL THINGS CONSIDERED from NPR News. I'm Guy Raz.
(SOUNDBITE OF POLITICAL AD)
UNIDENTIFIED MAN #1: He tried. You tried. It's OK to make a change.
RAZ: Part of a TV ad paid for by the Republican National Committee co-opting the theme of change from Barack Obama's 2008 campaign and using it against him. James Fallows of The Atlantic joins us now as he does most Saturdays. Hello, Jim.
Originally published on Sat August 4, 2012 3:32 pm
Swimming the final race of his Olympic career, Michael Phelps gilded his resume just a bit more, helping the U.S. men's 4x100m medley relay team claim the gold medal at London's aquatic center. Phelps turned away a surprising challenge from the Japanese team, which had the lead when he went into the water to swim butterfly, the relay's third leg.
It was the 18th gold medal of Phelps' record-setting Olympic career. He leaves the London 2012 Games with 22 Olympic medals overall.
Originally published on Sat August 4, 2012 3:30 pm
Swimming in London's Aquatic Center, the U.S. women's 4x100m medley relay team set a new world record in winning a gold medal, with Allison Schmitt swimming freestyle to anchor a relay that finished two seconds ahead of the competition, at 3:52.05.
All four members of the women's relay team had previously won gold in their events: Dana Vollmer (butterfly), Missy Franklin (backstroke), Rebecca Soni (breaststroke), and Schmitt.
The victory gave Franklin, 17, four gold medals and one bronze in the London 2012 Games.
It's been a big day for Serena Williams. First, she started the day by winning her first individual Olympic gold medal. Then she earned a chance for another gold in the women's doubles match, playing with her sister, Venus. The pair defeated the Russian team of Nadia Petrova and Maria Kirilenko, 7-5, 6-4.
The Americans will next face the Czech team of Hlavackova and Kradecka in the Olympic final, Sunday at 7 a.m. ET.
For almost seven and a half years straight, Orthodox Jews around the world have been reading their holy book, the Talmud, cover to cover. Day by day, they read the more than 2,000 pages, and last week, they all celebrated finishing the last page, in an event called Siyum HaShas.
Originally published on Sat August 4, 2012 1:17 pm
The U.S. team won the silver medal in the inaugural women's team pursuit event of the Summer Olympics, finishing behind Great Britain in the final.
The British team set a new world record of 3:14.051 as they claimed the gold medal. The Americans finished 5 seconds behind them. Canada won the bronze-medal matchup, beating Australia in London's velodrome.
The American team of Sarah Hammer, Dotsie Bausch, and Lauren Tamayo averaged a speed of 54.073 Km/h, or 33.5 mph, on the track.